Geoffrey A. Moore: Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers


Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Fall deeper under the spell of Diana and Matthew in the captivating second volume of the No.1 internationally bestselling ALL SOULS trilogy, following A DISCOVERY OF WITCHES. In a world of witches, daemons and vampires the fragile Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers pdf balance of peace is unravelling. Diana and Matthew's forbidden love has broken the laws dividing creatures. To discover the manuscript which holds their hope for the future, they must now travel back to the past. When Diana Bishop, descended from a line of powerful witches, discovered a significant alchemical manuscript in the Bodleian Library, she sparked a struggle in which she became bound to long-lived vampire Matthew Clairmont. Now the coexistence of witches, daemons, vampires and humans is dangerously threatened. Seeking safety, Diana and Matthew travel back in time to London, 1590. But they soon realise that the past may not provide a haven. Reclaiming his former identity as poet and spy for Queen Elizabeth, the vampire falls back in with a group of radicals known as the School of Night. Many are unruly daemons, the creative minds of the age, including playwright Christopher Marlowe and mathematician Thomas Harriot.


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Author: Geoffrey A. Moore
Number of Pages: 227 pages
Published Date: 25 Jul 2006
Publisher: HarperCollins Publishers Inc
Publication Country: New York, NY, United States
Language: English
ISBN: 9780060517120
Download Link: Click Here
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